Big data: the management revolution.

Volume: 90, Issue: 10, Pages: 60 - 128
Published: Oct 1, 2012
Abstract
Big data, the authors write, is far more powerful than the analytics of the past. Executives can measure and therefore manage more precisely than ever before. They can make better predictions and smarter decisions. They can target more-effective interventions in areas that so far have been dominated by gut and intuition rather than by data and rigor. The differences between big data and analytics are a matter of volume, velocity, and variety:...
Paper Details
Title
Big data: the management revolution.
Published Date
Oct 1, 2012
Volume
90
Issue
10
Pages
60 - 128
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