Strategy as simple rules.
Abstract
The success of Yahoo!, eBay, Enron, and other companies that have become adept at morphing to meet the demands of changing markets can't be explained using traditional thinking about competitive strategy. These companies have succeeded by pursuing constantly evolving strategies in market spaces that were considered unattractive according to traditional measures. In this article--the third in an HBR series by Kathleen Eisenhardt and Donald Sull...
Paper Details
Title
Strategy as simple rules.
Published Date
Jan 1, 2001
Journal
Volume
79
Issue
1
Pages
106 - 176
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Notes
History