A CROSS-CONTINENTAL EXAMINATION AND COMPARISON OF DESCRIPTIVE CRITERIA IN MARKETING JOURNALS - AMJ, EJM AND JM

The objective is to perform a cross-continental examination and comparison of non-traditional descriptive criteria in a selection of leading academic journals in marketing. The sample of journals is restricted to the examination and comparison of three academic journals in marketing. The journal sample consists of the Australasian Marketing Journal (AMJ), the European Journal of Marketing (EJM) and the Journal of Marketing (JM). Empirical...