The Sage handbook of media processes and effects
Abstract
Introduction / Robin L. Nabi and Mary Beth Oliver -- Conceptual and methodological issues. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann -- Conceptualizing the audience / W. James Potter -- Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene -- Qualitative methods / Thomas R. Lindlof -- Society, politics, and culture. Cultivation analysis and media...
Paper Details
Title
The Sage handbook of media processes and effects
Published Date
Feb 1, 2010
Journal
Volume
47
Issue
06
Pages
47 - 2995
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Notes
History