Insights from Project GLOBE

Volume: 29, Issue: 1, Pages: 111 - 139
Published: Jan 1, 2010
Abstract
Numerous calls have been made for further application of the Project GLOBE cultural framework (cf. House et al . 2004) in the global advertising literature (e.g. Terlutter et al. 2006; Okazaki &...
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Paper Details
Title
Insights from Project GLOBE
Published Date
Jan 1, 2010
Volume
29
Issue
1
Pages
111 - 139
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