Rise and Fall - or Transformation?: The Evolution of Strategic Planning at the General Electric Company, 1940–2006

Volume: 41, Issue: 3, Pages: 248 - 272
Published: Jun 1, 2008
Abstract
We challenge conventional accounts of the rise and fall of strategic planning by examining the history and evolution of strategic planning practices at the General Electric Company (GE) during six CEO regimes: Wilson, Cordiner, Borch, Jones, Welch and Immelt. We distinguish strategic planning — a system of strategy formulation, decision making and control — from particular planning technologies such as SBU planning. We show how an integrative...
Paper Details
Title
Rise and Fall - or Transformation?: The Evolution of Strategic Planning at the General Electric Company, 1940–2006
Published Date
Jun 1, 2008
Volume
41
Issue
3
Pages
248 - 272
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