Cannibalization or Market Expansion? The Impact of E-Books on Print Book Sales

Published: Feb 20, 2015
Abstract
E-book sales have experienced rapid growth in the past few years, yet their impact on print book sales remains unclear. This paper empirically investigates the cannibalization and market expansion effects of e-books. Using individual-level transaction data from 2008 to 2012, we estimate a dynamic structural model of consumer e-reader adoption and subsequent book purchases, including quantity, reading format (e-book or print book), and retailer...
Paper Details
Title
Cannibalization or Market Expansion? The Impact of E-Books on Print Book Sales
Published Date
Feb 20, 2015
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