Rumours, Speculations and Uncertainty in Business Networks: A Result of Lacking Communication : A Case Study from the Swedish Dotcom Crash

This paper investigates the role of communicating organizational change to surrounding network members. Results from a case study from the Swedish dotcom crash show that communication with external actors help organizations undergoing organizational change to achieve desired responses and avoid unwanted reactions. The lack of external change communication creates a frightening situation characterized by uncertainty, anxiety and reliance on...