AN ASSESSMENT OF SMALL BUSINESS EXECUTIVE BELIEF DIFFERENCES IN ADOPTERS AND NON-ADOPTERS OF WEB-BASED E-COMMERCE
Published: Jan 1, 2001
Abstract
This study purports to analyze the differences in the beliefs of small business executives regarding the adoption of web-based e-commerce. Based on the Theory of Planned Behavior, behavioral, normative and control beliefs were initially elicited from small business executives. After the wording of the beliefs was finalized, a questionnaire was mailed to 1000 small business executives in two different geographic regions. The comparison of the...
Paper Details
Title
AN ASSESSMENT OF SMALL BUSINESS EXECUTIVE BELIEF DIFFERENCES IN ADOPTERS AND NON-ADOPTERS OF WEB-BASED E-COMMERCE
Published Date
Jan 1, 2001
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