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College student journal

Ninety-eight college students were asked to indicate their emotional responses to five principle hues (i.e., red, yellow, green, blue, purple), five intermediate hues (i.e., yellow-red, green-yellow, blue-green, purple-blue, and red-purple), and three achromatic colors (white, gray, and black) and the reasons for their choices. The color stimuli were referenced from the Munsell Color System. The results revealed that the principle hues comprised the highest number of positive emotional responses, followed by the intermediate hues and the achromatic colors. The color green evoked mainly positive emotions such as relaxation and comfort because it reminded most of the respondents of nature. The color green-yellow had the lowest number of positive responses because it was associated with vomit and elicited the feelings of sickness and disgust. For the achromatic colors, white attained a large number of positive responses, followed by the colors black and gray. The reasons for the color-emotion associations are discussed and future research areas are suggested. Introduction Color is an inseparable part of our everyday lives and its presence is evident in everything that we perceive. It is widely recognized that colors have also a strong impact on our emotions and feelings (Hemphill, 1996; Lang, 1993; Mahnke, 1996). For instance, the color red has been associated with excitement, orange has been perceived as distressing and upsetting, purple as dignified and stately, yellow as cheerful, and blue has been associated with comfort and security (Ballast, 2002; Wexner, 1982). Moreover, some colors may be associated with several different emotions and some emotions are associated with more than one color (Linton, 1999, Saito, 1996). Red, symbolically known as a dominant and dynamic color, has an exciting and stimulating hue effect. It has both positive and negative impressions such as active, strong, passionate, warm, but on the other hand aggressive, bloody, raging and intense. Green has been found to have a retiring and re...

Relationship between color and emotion: A study of college students.