The 'Get Marketer Challenge': Engaging first year students in an introductory marketing course
Published: Jan 1, 2007
Abstract
Research on student engagement suggests courses that involve students in challenging, authentic tasks linking students to their peers and educators are associated with high levels of engagement. null This paper presents an assessment innovation within a first year marketing course that was designed to promote student engagement. null Currently in its pilot stage, the 'Get Marketer Challenge' is a constructively aligned, authentic assessment...
Paper Details
Title
The 'Get Marketer Challenge': Engaging first year students in an introductory marketing course
Published Date
Jan 1, 2007
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