Conducting research in social media discourse: Ethical challenges

In recent years, social media have become more pervasive and even the name itself has become ubiquitous. This growth has largely taken place on the assumption that a significant turning point for the evolving social media was triggered by the advance of the second generation of the Web, commonly known as Web 2.0. To understand the unprecedented growing manifestations and the eager adoption of social media, a number of researchers across...