The sourcing of external design resources in design-led companies

Published: Jan 1, 2011
Abstract
The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. The research builds upon a multiple-case study of companies mainly within the furniture manufacturing industry. The research focus...
Paper Details
Title
The sourcing of external design resources in design-led companies
Published Date
Jan 1, 2011
Journal
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