Rational versus Institutional Perspectives in Organizational Web Sites

Volume: 24, Issue: 1, Pages: 36
Published: Jan 1, 2009
Abstract
Despite the business importance attached to the choice of features in organizational Web sites, most research on the subject is descriptive in nature. To our knowledge, no study has attempted to understand the underlying theoretical rationale explaining firms' choice of Web site features. Adoption of innovative systems by organizations is not always a “rational decision” based on the market innovation perspective; it may be based on the...
Paper Details
Title
Rational versus Institutional Perspectives in Organizational Web Sites
Published Date
Jan 1, 2009
Volume
24
Issue
1
Pages
36
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