ASSESSING SERVICE-LEARNING OUTCOMES IN A PRINCIPLES OF MARKETING COURSE: A TEAM-BASED VS. INDIVIDUAL-BASED APPROACH

This paper provides a discussion of assessment outcomes of service-learning assignments for students in a marketing course. Specifically, the coverage includes a description of service-learning, the formulation of servicelearning objectives, the utilization of service-learning assignments for marketing students, and assessment methods for service-learning objectives. Further, it sets forth the results of an empirical study to measure...