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Examining participatory motives clarifies what engages and keeps individuals participating in exercise. The popularity of training at fitness centres has greatly increased over the last two decades, but individual determinants for motivation remain uncertain. This study compared motives between gender and age categories in training and performing physical activity at Norwegian fitness centres. To compare motives, a survey utilising a standardised questionnaire (MPAM-R) was conducted at six different Norwegian fitness centres. It was hypothesised that the intrinsic motive socialisation and extrinsic motive fitness would be more important among the older age categories for both genders, while the extrinsic motive appearance and intrinsic motive enjoyment would be more important among younger age groups. A total response of 183 men and 150 women, aged 14–80 years, was divided into seven categories based on their age and included in the statistical analysis. The main findings after conducting a two-way analysis o...

A Comparison of Motives by Gender and Age Categories for Training at Norwegian Fitness Centres