Social media and inspiring physical activity during COVID-19 and beyond

Volume: 27, Issue: 1-2, Pages: 14 - 21
Published: Jul 18, 2020
Abstract
The COVID-19 pandemic has impacted sport and events greatly with a shutdown of leagues and the postponement of events like the 2020 Tokyo Olympic Games. However, new media technologies, such as social media platforms, have provided an avenue for sport organisations and athletes to continue to engage with their consumers and promote physical activity during the absence of live sport. New media technologies allow organisations and individuals to...
Paper Details
Title
Social media and inspiring physical activity during COVID-19 and beyond
Published Date
Jul 18, 2020
Volume
27
Issue
1-2
Pages
14 - 21
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