Blowing the lid off: an analysis of interior cigarette pack features and marketing strategies

In the face of increasingly restrictive policies regulating how cigarette companies can advertise, the pack itself has become one of the industry’s primary promotional tools.1 2 A large body of research demonstrates that pack features, such as size, colour and descriptors, can implicitly communicate product information and influence perceptions of taste, smoking experience and health risks.1 3 4 To date, 13 countries have fully implemented...