Effects of Message Presentation Type on GM Food Risk Perception, Similarity Judgment, and Attitude

Media play an important role in communicating scientific and health-related information, in turn, influencing audience risk perception. This study examined how genetically modified (GM) food news’ presentation types – text-only, addition of photographs, or addition of infographics – can affect risk perception and attitude towards GM foods. Further, individuals’ healthy eating involvement and perceived threat to GM foods were considered as...