The tobacco industry and electronic cigarette manufacturers enjoy a loophole in the legal definition of tobacco in South Korean law

In response to stronger tobacco control regulation spreading around the world, the tobacco industry releases and promotes new, diverse products in order to maintain market share. The release of heated tobacco products (HTPs) in May 2017 and closed system types of electronic cigarette (e-cig) vapour products (eg, JUUL) in May 2019 have transformed South Korea’s tobacco market, given that these products have already captured around 11.4% of the...