Original paper
Cosmopolitanism, self-identity, online communities and green apparel perception
Abstract
Purpose The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the perception of green apparel product attributes. Design/methodology/approach A mall intercept technique was used for data collection in four cities in India. The hypothesized relationships were examined through structural equation modeling. Findings Cosmopolitanism,...
Paper Details
Title
Cosmopolitanism, self-identity, online communities and green apparel perception
Published Date
Jun 16, 2020
Volume
39
Issue
1
Pages
91 - 108
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Notes
History