The influence of physical attractiveness on attitude confidence and resistance to change

Volume: 90, Pages: 104018 - 104018
Published: Sep 1, 2020
Abstract
It is well established that the physical attractiveness of the source of a message can influence recipients' attitudes about the message proposal. The current research is the first to examine if attractiveness is also capable of affecting attitude confidence and resistance to change. Experiment 1 revealed that an attractive source decreased recipients' attitude confidence, even when it did not affect attitudes. Experiment 2 replicated this novel...
Paper Details
Title
The influence of physical attractiveness on attitude confidence and resistance to change
Published Date
Sep 1, 2020
Volume
90
Pages
104018 - 104018
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