Embeddedness of digital start-ups in development contexts: field experience from Latin America

Context is a key mediator of the relation between digital and development, including digital enterprise and development. Yet this mediation is little-understood in terms of contextual embeddedness. To address this gap, we analyse field evidence on digital start-ups in Latin America’s four largest economies using the Triple Embeddedness Framework (TEF). We find digital start-ups have multiple, hybrid embeddedness: in product and digital sector...