Gaining likes, but at what cost? Longitudinal relations between young adults’ deceptive like-seeking on instagram, peer belonging and self-esteem

Social Networking Sites (SNSs) such as Instagram are a major part of the landscape of young adults' lives. SNSs are designed to encourage social connection and attention from others. However, deceptive like-seeking behaviors, which involve manipulative and deceitful acts to gain attention (e.g., buying followers, digitally modifying one's physical appearance in photos), are common on SNSs. The present study examined the relationship between...