Trust theory and customer services research: theoretical review and synthesis

Volume: 40, Issue: 15-16, Pages: 1031 - 1063
Published: Jun 22, 2020
Abstract
Research has revealed service industries’ benefits from customer trust including positive effects on commitment, loyalty, sales effectiveness, and collaborative, cooperative, and successful...
Paper Details
Title
Trust theory and customer services research: theoretical review and synthesis
Published Date
Jun 22, 2020
Volume
40
Issue
15-16
Pages
1031 - 1063
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