Alert and Awake: Role of alertness and attention on rate of new product introductions
Abstract
Integrating the attention-based view and entrepreneurial alertness perspective, we develop our theoretical framework to test the influence of CEO attention and alertness on rate of new product introduction (NPI). We propose that a firm's rate of NPI is predicted independently and jointly by attention and alertness, two different yet complementary cognitive characteristics of the CEO. Using a sample of 271 US-based small and medium size...
Paper Details
Title
Alert and Awake: Role of alertness and attention on rate of new product introductions
Published Date
Jul 1, 2021
Volume
36
Issue
4
Pages
106023 - 106023
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