Shipping surcharges and LSQ: pricing the last mile
Volume: 50, Issue: 6, Pages: 667 - 691
Published: Jun 22, 2020
Abstract
Purpose Pricing the shipping surcharge is a major strategic decision for online retailers, and free shipping promotions are becoming more common among online retailers. The purpose of this research is to examine the effect of last mile pricing strategies on customer attraction and retention in the hypercompetitive online retailing industry. Specifically, this paper investigates the effect of partitioning the shipping surcharge on consumer...
Paper Details
Title
Shipping surcharges and LSQ: pricing the last mile
Published Date
Jun 22, 2020
Volume
50
Issue
6
Pages
667 - 691
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