The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer

Volume: 81, Pages: 104139 - 104139
Published: Dec 1, 2020
Abstract
This paper addresses calls for more detailed studies of small tourism enterprises. Researchers report a lack of adoption and ineffective utilisation of digital technologies in smaller tourism businesses. The study focuses on two university-facilitated projects of digital marketing adoption and utilisation by 53 small and medium sized tourism businesses in the South of England. The framework for this study was driven by Modes of Knowledge...
Paper Details
Title
The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer
Published Date
Dec 1, 2020
Volume
81
Pages
104139 - 104139
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