Non-deceptive counterfeit products: a morphological analysis of literature and future research agenda

The objectives of this study are to review the literature on counterfeiting, to develop a morphological analysis (MA) framework and to identify the major research gaps that offer potential for future research. The MA framework is based on 120 research papers published in 50 research journals over 25 years (1994 to 2019). This systematic literature review followed a 3-step process. Step 1 identified the relevant research papers, step 2 classified...