A value creation perspective on international business in Latin America: directions for differentiation between emerging market multinationals
Abstract
Purpose This study aims to draw researchers’ attention to the need to differentiate within the emerging market multinational companies (EMNCs) category. This study focuses on international business in Latin America to argue that the region’s specific institutional characteristics have consequences for within-firm decision-making regarding internationalization strategies. Additionally, the study suggests that to develop a more specific...
Paper Details
Title
A value creation perspective on international business in Latin America: directions for differentiation between emerging market multinationals
Published Date
Jun 3, 2020
Volume
28
Issue
2
Pages
157 - 175
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