The revitalization of service orientation: a business services model

Purpose Due to the convergence of rapid business developments and digitization challenges, service orientation is back on the research agenda as a concept to improve firms’ business services. Yet, little is known about the type of determinants that are relevant and to what degree they affect a firm’s service-oriented strategy. Design/methodology/approach Building on structural equation modeling (SEM) and a unique data set of 131 international...