The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication

Purpose Many non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic countries remain scarce. The purpose of this study is to test what factors influence Muslims’ intention to visit non-Islamic countries by considering their perception of halal risk and Islamic value of non-Islamic country destinations. Design/methodology/approach By...