How to improve new product performance through customer relationship management and product development management: evidence from China
Volume: 36, Issue: 1, Pages: 31 - 47
Published: Jun 10, 2020
Abstract
Purpose This paper aims to investigate how to improve new product performance in turbulent circumstances of emerging economies. Design/methodology/approach This paper used regression analysis to examine the performance impact of customer relationship management (CRM) and product development management (PDM) concentration strategy in new product development (NPD). A detailed contingent analysis of the market and institutional environments in...
Paper Details
Title
How to improve new product performance through customer relationship management and product development management: evidence from China
Published Date
Jun 10, 2020
Volume
36
Issue
1
Pages
31 - 47
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