Wine tourism and purchase intention: a measure of emotions according to the PANAS scale
Abstract
Tasting sessions for tourists at Spanish wineries are a direct way to promote wines and encourage purchases. Previous academic work has demonstrated the influence of emotions on buying behaviour and of tasting-room experiences on wine purchasing. However, it has not yet been determined which key factor – the winery visit or the novelty of the wine itself – has a greater impact on purchase intention. To fill this gap, our study uses two...
Paper Details
Title
Wine tourism and purchase intention: a measure of emotions according to the PANAS scale
Published Date
Apr 2, 2020
Journal
Volume
31
Issue
2
Pages
101 - 123
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