CSR practices, identification and corporate reputation

Volume: 33, Issue: 3/4, Pages: 361 - 379
Published: Jun 11, 2020
Abstract
Purpose This study verifies the influence of the dimensions of corporate social responsibility (CSR) practices and consumer involvement on the identification of the individual with the company and the corporate reputation, moderated by the product category. Design/methodology/approach A covariance-based structural equation modelling is used to test the model, using a sample of 568 Argentine consumers. A multigroup analysis is employed to assess...
Paper Details
Title
CSR practices, identification and corporate reputation
Published Date
Jun 11, 2020
Journal
Volume
33
Issue
3/4
Pages
361 - 379
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