Attention please: ERP evidence for prime-target resource competition in the neutral-target variant of affective priming

Using event-related potentials we examined the mechanisms that underlie the influence of affective context information on evaluative judgments in affective priming (AP). Participants (N = 44) evaluated a priori neutral target ideographs that were preceded by 800-ms negative, neutral or positive prime pictures. We observed a significant AP effect (APE), with more positive target ratings for targets following positive versus negative primes, with...