The Impact of Customer Valuation Uncertainty on Software Licensing
Volume: 44, Issue: 2, Pages: 562 - 603
Published: Jun 1, 2020
Abstract
This paper studies how an important feature of software adoption impacts a software vendor’s preference between perpetual and subscription-based licensing: Customers are uncertain about their valuation of the software prior to adoption. We show that...
Paper Details
Title
The Impact of Customer Valuation Uncertainty on Software Licensing
Published Date
Jun 1, 2020
Volume
44
Issue
2
Pages
562 - 603
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