Experience and attitude towards luxury brands consumption in an emerging market
Abstract
Purpose Conventionally, consumers perceive luxury products as a means of displaying their wealth and prosperity. Consumption of luxury products has usually been considered the prerogative of the Western world. Although there are a number of studies capturing the pre-purchase and purchase behaviour of consumers, there is a dearth of quality studies that have been conducted in this field to understand the post-purchase behaviour of consumers...
Paper Details
Title
Experience and attitude towards luxury brands consumption in an emerging market
Published Date
Jun 4, 2020
Journal
Volume
32
Issue
5
Pages
909 - 936
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Notes
History