Review paper
Roles of strategic orientations in radical product innovation
Volume: 39, Issue: 1, Pages: 33 - 47
Published: Jun 1, 2020
Abstract
Purpose Because of relatively short product life cycles, radical product innovation has more significant influences on firms' competitive advantages in dynamic environments. Past studies identified various cultural characteristics of a firm, which are key drivers of developing radical product innovation on an ongoing basis. However, few studies have investigated the interaction between organizational culture and external market feedback in...
Paper Details
Title
Roles of strategic orientations in radical product innovation
Published Date
Jun 1, 2020
Volume
39
Issue
1
Pages
33 - 47
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