More tasks, more ideas: The positive spillover effects of multitasking on subsequent creativity.

We propose that multitasking behavior influences creativity on subsequent tasks and that it does so through a serially mediated process in which multitasking increases activation, which increases cognitive flexibility, resulting in a positive effect on downstream creativity. We build support for our hypotheses through 4 studies designed to establish both internal and external validity: an archival study using coded data from the TV show,...