Portrait of Boredom Among Athletes and Its Implications in Sports Management: A Multi-Method Approach

There is a common misconception that elite athletes enjoy their sports activities so much that they cannot feel bored. However, this research reveals that boredom is a prevalent emotion among professional, amateur, and college athletes that impacts their performance, brand preferences, and over consumption behaviors. This investigation relies on a multi-method approach. Qualitative data were collected through interviewing athletes (n=123), and...