Customers' perception of the attributes of different formats of menu labeling: a comparison between Korea and the U.S.

Volume: 14, Issue: 3, Pages: 286 - 297
Published: May 25, 2020
Abstract
Background/objectives null This study compared the perception of customers from Korea and the U.S. on the attributes of different formats of menu labeling The specific objectives were 1) to compare the customers' perceived usefulness, ease-of-understanding, clarity, and attractiveness of different formats of menu labeling between Korea and the U.S.; and 2) to compare the customers' use intention to different formats of menu labeling between...
Paper Details
Title
Customers' perception of the attributes of different formats of menu labeling: a comparison between Korea and the U.S.
Published Date
May 25, 2020
Volume
14
Issue
3
Pages
286 - 297
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