Here We Go Again: A Case Study on Re‐entering a Foreign Market

Volume: 32, Issue: 2, Pages: 416 - 434
Published: May 25, 2020
Abstract
Globalization has motivated firms to expand into foreign markets, but internationalization is inherently dynamic. Many firms have exited foreign markets for various reasons, but some later decide to re-enter those same markets. Based on a case study of a Brazilian multinational's activities in Mexico, this study contributes to the literature on re-entry decisions of multinational enterprises and their outcomes, focusing on the roles of...
Paper Details
Title
Here We Go Again: A Case Study on Re‐entering a Foreign Market
Published Date
May 25, 2020
Volume
32
Issue
2
Pages
416 - 434
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