The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence

Volume: 96, Issue: 4, Pages: 590 - 605
Published: Dec 1, 2020
Abstract
While research has recognized the role of haptic sensations in influencing various aspects of consumer behavior, the association between haptically based experiences and social judgments in a retail encounter has not been explored. Based on the results of one field study, we showed a positive effect for both heavy and soft haptic cues on purchase behavior. Two follow-up lab experiments demonstrate that haptic attributes of retailer promotional...
Paper Details
Title
The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence
Published Date
Dec 1, 2020
Volume
96
Issue
4
Pages
590 - 605
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