Joint (Ad)ventures—Family firms' international entry mode choices for emerging markets

Purpose The aim of this study is to advance knowledge on family firms' entry mode choices by examining the linkage between target market context, especially in the emerging economies of China and India, and the dominant family firm logic of keeping ownership and control in the family. Design/methodology/approach We use an exploratory multiple case study analysis approach based on nine German family firms' internationalization endeavors. We use...