The effect of perceived effort and perceived control on reward valuation: Using the reward positivity to test a dissonance theory prediction

Past psychological theory and research suggest two opposing relationships between effort and reward valuation. Cognitive dissonance theory and research suggest that increased effort is associated with increased reward valuation, whereas theory and research on effort discounting suggest that increased effort is associated with decreased reward valuation. The present study was designed to test these two opposing perspectives, by examining a...