Green Co-Creation Strategies among Supply Chain Partners: A Value Co-Creation Perspective
Abstract
In response to the global fight against environmental deterioration and resource shortage, many governments call on firms to implement green innovation strategies. However, for most small and medium-sized firms, the high cost of green innovation makes it difficult to achieve green goals, causing the need for a growing number of firms to cooperate with their supply chain partners on green innovations. Thus, this study explores, from a value...
Paper Details
Title
Green Co-Creation Strategies among Supply Chain Partners: A Value Co-Creation Perspective
Published Date
May 25, 2020
Journal
Volume
12
Issue
10
Pages
4305 - 4305
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