Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

Published: Sep 29, 2020
Abstract
We study the question and answer (QA answers convey fit-specific information in a predominantly sentiment-freeway. Based on these observations, we hypothesize that Q&As mitigate product fit uncertainty, leading to better matches between products and consumers, and therefore improved product ratings. We find that when products suffering from fit mismatch start receiving Q&As, their subsequent ratings improve by approximately 0.1 to 0.5 stars and...
Paper Details
Title
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews
Published Date
Sep 29, 2020
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