When does culture matter? A multilevel study on the role of situational moderators

Extending leading-edge frameworks on ‘when does culture matter?’, we propose a nuanced theoretical model to explain the context and mechanism of how the home country’s national culture influences managerial seeking of control, conditional on ‘situational moderators’ in the foreign market entry decision context. We examine the degree of ownership equity sought as a criterion variable, illuminating the mechanism as the acquirer signaling its...