The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
Abstract
Artificial intelligence (AI) is rapidly transforming digital marketing practices. While the extant literature extensively covers AI applications that generally benefit businesses and customers, there is scant research on AI deployments that exacerbate problems for financially vulnerable customers. These customers have limited access to financial systems, services or technologies. To rectify this research deficit, this paper describes the...
Paper Details
Title
The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
Published Date
Aug 1, 2020
Volume
29
Issue
3
Pages
235 - 242
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